Belle & Flo is a fashion jewellery company that was established in 2012. Belle & Flo is named after the brand founders’ gorgeous nieces: Annabelle & Florence. The brand’s products are designed in New York and have a high fashion edge to them. Belle & Flo update their collections often, so there’s always an air of excitement surrounding the company. The jewellery label prides itself on excellent customer service, easily approachable staff and a good knowledge of their specialist industry.