Benefit was founded in San Francisco in 1976 by twins Jean and Jane Ford. They set out to create a beauty boutique with a whimsical candy store atmosphere. Benefit became that and so much more. As one of the world’s best-loved beauty brands, Benefit’s lighthearted, tongue-in-cheek approach is now as synonymous with the brand as Hoola bronzer is. Whether your beauty question involves mascara, cheek tint, eyebrows, blusher or even fragrance, Benefit will have your answer without doubt. Be bold with their beauty must-haves including they're real! Mascara, the POREfessional face primer, brow zings eyebrow kit and benetint.

Introducing Benefit’s NEW Boi-ing Concealer Collection

Complexion Perfection

Selected Stores

Travel Sized Beauty

Holiday Shop

Brent Cross

SPF Beauty Products

The Edit


Holiday Beauty Must-Haves

The Top 10