Benefit was founded in San Francisco in 1976 by twins Jean and Jane Ford. They set out to create a beauty boutique with a whimsical candy store atmosphere and today Benefit one of the world’s best loved beauty brands. Gaining a cult following, Benefit makeup and skincare products are loved by fashionistas everywhere. Key products are the mascaras, cheek tints, blushers, fragrances and makeup bags.


GALifornia by Benefit

New In Store

Selected Stores