Swedish watch company Daniel Wellington has been dressing wrists since 2011. On a world trip, founder Filip Tysander met an intriguing British gentleman who had a particular fondness for wearing his vintage watches on old, weathered NATO straps. His name? Daniel Wellington. Filip decided to create his own line of watches inspired by Daniel. Minimalistic and refined, the classic design with interchangeable straps has wide-ranging appeal. The traditional, yet crisp watch face blends perfectly with the colourful NATO or elegant leather strap, appealing to anyone with a sense for classic and timeless design.