Frame Denim

Cult denim label FRAME was founded in 2012 by branding duo Erik Torstensson and Jens Grede. Since the brand’s inception, FRAME has rapidly evolved from the off-duty models’ favourite denim brand, to a fashion house that produces four ready-to-wear collections a year. It brings together the quality of manufacturing in LA with a distinctly European aesthetic to create the coolest off-duty wear around. With headquarters split between Culver City, Los Angeles and Shoreditch, London, FRAME is known for its coveted wardrobe classics and unshakeable American heritage.