Fenwick opens in Colchester with 70 new brands following a £35 million refurbishment
On Thursday 15th September, Fenwick Colchester will open its doors following a major £35 million redevelopment. Currently the largest department store redevelopment taking place outside Central London, Fenwick Colchester, previously known as Williams & Griffin, will bring 70 new brands to store to complement the current extensive brand mix, 20 of which are new to Colchester, including popular names such as Michael Kors, Paul Smith and Bobbi Brown.
The new additions will take the brand total to over 600 brands, with the store growing by 50 per cent to 120,000 sq ft, to become the largest department store in the region. The substantial redevelopment will see 75 per cent of the shopping space taken by fashion, beauty and accessories brands, including a major new Beauty Hall of over 10,000 sq ft, which will feature an exclusive beauty lounge offering skin treatments by Dermalogica, and brow and nail bar, Glow. Popular beauty brand, MAC Cosmetics, will over double its number of customer stations for free consultations.
Fenwick Colchester will feature the largest number of menswear brands under one roof in the region, comprising 64 brands across fashion, accessories and formalwear, of which 18 are new to store. Womenswear will also see a dramatic increase of 15 brands including Eileen Fisher, Joseph Ribkoff and AG Jeans. Visitors will have the opportunity to shop these brands under the guidance of a new Personal Shopping service, to further enhance the shopping experience.
The 40,000 sq ft extension has provided a contemporary space whilst remaining sympathetic to its heritage including a former merchant’s house dating back to the 15th century that will trade new beauty brands Aveda, Tom Ford and Jo Malone. The redevelopment has helped preserve and restore original design features including an extensive 50-metre frontage on Colchester High Street which is a striking blend of both contemporary and historic architecture .It features a triple-height frontage above the new Beauty Hall with two prominent interactive digital billboards showcasing the store’s latest collections and brand content. The Art Deco building that houses Caffé Nero has been carefully restored including a replica of the original ‘Café’ sign on the frontage, a link to Jacklins, the much-loved post-war café on the same site.
Family-owned Fenwick acquired Williams & Griffin in 2008, and the redevelopment marks an important milestone in Fenwick’s longstanding commitment to the re-establishment of Colchester as a major retail and leisure destination alongside its antiquity and stature as Britain’s oldest town.
The new store will launch with a special launch event on Thursday 15th September, followed by a series of exclusive activities, offers, demonstrations and entertainment throughout the weekend.
Mark Fenwick, Chairman of Fenwick, comments:
‘’The heart of Colchester’s High Street is a fitting location for our eleventh store. Together with its inspiring design and architecture, Fenwick Colchester reflects the full strength of our branded offer across fashion, beauty and accessories alongside home and furnishings. Combining Colchester’s heritage with the needs of the 21st century shopper, we are delighted by our new store and welcome new colleagues to the business. We very much hope you will enjoy the shopping experience which we believe will help reassert the centre of Colchester as the pre-eminent shopping destination in the region.’’
Carl Milton, Managing Director of Fenwick Colchester, adds:
“We are really excited about the completion of this two and a half year redevelopment, and the launch of Fenwick Colchester this September. This major redevelopment will be a great boost for the town, not only in its creation of 70 new jobs for the area, but also in providing Colchester with a more diverse shopping experience through greater choice.”
Carluccios and Caffé Nero are Fenwick Colchester’s food and beverage offer, providing both sit down dining and ‘grab and go’ options between shops.