The most memorable presents are those which come with a personal touch. It's not the value, as they say, but the thought that counts. So when you are buying a gift card it pays to consider the presentation. With a little creativity, you can conjure a really thoughtful and memorable gift that shows you care.
Whether it is a gift card hidden in the box on a toy animal safari trail, or one buried in a jar of favourite sweets - you could even tie it to the string of a helium-filled balloon - it is just a little bit of fun that adds to the magic. And at the end the receiver can buy exactly what they want – cue happy faces all round.