How to buy lingerie for the woman in your life

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A woman's lingerie is as personal as its gets, so needless to say, attempting to buy it for her can be a challenge.

 Whether you're shopping for your wife, girlfriend, a friend or a family member, you can easily find yourself lost in the maze of bodysuits and balcony bras. Fear not - read on for top tips from Jo Sutton, lingerie buyer for Fenwick Bracknell and Bentalls Kingston, on how to keep the woman in your life happy when picking out her intimates. Need some extra motivation? Head into Fenwick Bracknell or Bentalls Kingston until 28 March where you'll find 20% off all bras...

1. Pay attention to the colours and styles she wears.

You can pick up on her taste by noticing whether she usually opts for blacks, neutrals or colours, or whether she goes for comfort with cotton or femininity and style with satin and lace.

2. Know her size (the real one).

Play secret squirrel and look through one of her drawers at home for a bra label to obtain the correct size before you shop. While you're at it, make note of some of the brands she's bought to act as a guide for what she likes.

3. Give yourself lots of choice.

Encourage the best shopping experience possible by visiting a Fenwick lingerie department, where you'll find the best selection and choice of colours, brands and sizes - you're sure to leave with a suitable and lovely gift.

4. Don't be afraid to ask for help.

It can be a daunting and embarrassing experience for a gentleman to visit a lingerie department, but the girls are friendly and will always make you feel at ease. You can book a free appointment online or call the department beforehand for some friendly tips, or head in-store where expert lingerie fitters will always be on hand to assist in choosing the right shape and style.

5. Shop for her, not for you.

Something you like may not necessarily be her style or taste, so keep her in mind when making your choice - if comfort is her thing, resist the urge to pick up a skimpy thong, while if she likes something more seductive, a neutral cotton may not be the way to go.

Some foolproof picks at Fenwick...

Chantelle Vendome Bra, £59, and Briefs, £36; Available at Fenwick Kingston

Heidi Klum Bra, £35, and Pants, £21; Available at Fenwick Kingston

Stella McCartney Fleur Dancing Bodysuit, £65; Available at Fenwick Brent Cross

Freya Strawberry Fields Bra, ££33, and Pants, £15; Available at Fenwick Kingston

L'agent by Agent Provocateur Kaity Balcony Bra, £60, and Tanga Brief, £30; Available at Fenwick Tunbridge Wells

Heidi Klum Slip, £60; Available at Fenwick Kingston

Heidi Klum Sheer Infinity Bra, £40, and Pants, £25; Available at Fenwick Kingston

Wonderbra Ultimate Strapless Lace Bra, £38; Available at Fenwick Kingston

Freya Utopia Bra, £32, and Pants, £14; Available at Fenwick Kingston

Heidi Klum Bra, £36, and Pants, £22; Available at Fenwick Kingston

B.tempt'd Bralette, £15, and Thong, £10; Available at Fenwick Tunbridge Wells

Freya Kiyoko Bra, £38, and Pants, £16; Available at Fenwick Kingston

By Alison Millington