If there is one retail experience left that promises to set pulses racing, it's the glimmer of unearthing a bargain in the sale. Yet with more discounts offered throughout the year, sorting the lust-haves from the leftovers can feel more confusing than ever. So who better to help you flit through the rails like a pro than a Vogue editor?
“I certainly like shopping in the sales and there is a strategy to it, we compare sales buys in the office and coo over one another's bargain hunts, who doesn't?!” says fashion features editor at British Vogue, Laura Weir. “It is an achievement of sorts to find that dress that you have been coveting all season at half the price. A discount will also recalibrate items, suddenly the navy culottes that you deemed to be too basic for a certain price become a viable staple.”
Already planning her fashion week wardrobe, we invited her into our Bond Street store to pick out her pre-fall must-haves.
“When I'm shopping a sale, the store environment is important,” she explains. “I don't want it to be too hectic - I don't want loud music and long uncivilised queues at the changing rooms. The Fenwick staff are always incredibly helpful and offer sage advice which is also important and they take some of the stress out of what can be a frantic process.”