The 70s rock jean, remastered for today: Introducing the Levi's 505C

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First born in 1967, the Levi's original 505 jeans came of age in the 70s New York punk scene. Loved by graffiti artists and musicians worldwide, the jeans became synonymous with a period of boundary-breaking and rebellion.

The unofficial stage jean, rock and pop stars - the likes of Debbie Harry and The Ramones - wore them, tore them and thrashed about in them. 

The birth year of the 505 also coincided with Summer of Love and an explosion of culture in the West Coast. The late sixties was an incredible period for music, cinema, counterculture and civil rights, taking the lived-in, timeless fit of Levi's along for the ride.

Now, Levi's are introducing the remastered take on the cult jeans: the Levi's 505C. The ‘C’ stands for customised as their designers have created an updated straight leg with the perfect slim fit for today. One of Levi's most popular fits for men and women, the classic style and rigid denim is flattering on all body types.

Levi's denim continues to epitomise classic American style and effortless cool. Much like cult underwear label Calvin Klein, the brand has managed to capture the loyalty of followers from generation to generation and will no doubt continue to evolve through their pioneering and fearlessly innovative spirit.  

The Levi's 505C Jeans will be available at Fenwick Kingston soon. 

Levi's Dark Blue 505C Jeans, £85 

Levi's Grey 505C Jeans, £85

Levi's Blue 505C Jeans, £95 

Levi's Dark Blue 505C Jeans, £85

Levi's Grey 505C Jeans, £85

Levi's Blue 505C Jeans, £95

By Lizi Woolgar