Courtney Adamo and her daughters are singing along to The Sound of Music. The mother of four, who moved to London 12 years ago with her husband Michael, is endearingly similar to Maria Von Trapp. Beautiful, capable and clearly adored by her brood - Easton, nine, Quin, seven, Ivy, five and Marlow, two - she began Babyccino Kids, with two mummy friends eight years ago. What started as a blog to share their idyllic/hip urban lifestyles, now boasts a shopping portal for 300 of the world's most stylish children’s brands. It has not all been singing and sunshine however, as last year an innocent picture of her daughter Marlow was reported to Instagram as inappropriate and her account was suspended. We caught up with Adamo in her London home to talk fashion, parenting and the perils of Instafame, and we also took the opportunity to invite her little ones to play dress-up in some of Fenwick's favourite childrenswear.
Tell us about your childhood?
I grew up in a house [in Seattle] surrounded by fields and farmland, and we lived quite far from the main road so even as young children we were free to roam around outside on our own. I’m the eldest of five children, so there was always someone to play with and we were always outside plotting our next adventure. We loved it! And of course, when the tulip fields bloomed every spring it was incredibly beautiful and picturesque. I remember riding my horse through the colourful fields and knowing full well how dreamy it all was.
When did you move to London? Did you always want a big family?
My husband and I moved 12 years ago for his job. We thought we would be here for a year, and yet 12 years later… Both my husband and I come from big families so the mayhem is completely normal to us. As an eldest child, I was practically groomed to be a mother from a very young age, and it’s definitely something I always knew I wanted.