Why everyone's joining the cult of Kenzo

It has been described by The Telegraph as: “One of fashion’s most fiercely followed brands”. And the cult of Kenzo, the 45-year-old French fashion house loved by stars from Rihanna to Jessica Alba, shows no sign of abating. 

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The Kenzo autumn/winter 2015 catwalk show at Paris Fashion Week

Creative directors and Opening Ceremony founders, Carol Lim and Humberto Leon, simply have a knack of creating “I have to have it” designs.

From the tiger-head sweatshirts launched in autumn/winter 2012, which sold out within three hours of hitting their Paris store, to the cool Kalifornia bag collection seen on every influencer’s arm at Paris Fashion Week, even 18 months after its high-profile launch.

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Joan Smalls wearing the cult Kenzo tiger-head sweatshirt

The bag has proved its street-style appeal but also its every-day practicality. To test it the designers, who are best friends, originally took the prototype on a road trip through California. When it toppled and spilled Lim’s things all over the floor, she immediately contacted the Paris design team and asked them to make the top tapered to stop everything falling out. When they struggled to get coins out of the zip pockets to put in the meter, they had them adjusted to make them easier to access.

The range now includes clutches, belt bags, wallet bags, backpacks and three different sized totes, all zippered and gadget friendly - and with the style hitting our Fenwick Newcastle shelves, we can’t wait to get in line.

 

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By Claire Brayford