Blue Steel: male supermodels on the front row of Oliver Spencer: Robert Konjic, David Gandy, Jack Guinness and Oliver Cheshire
One-upmanship is rife in both sectors of the fashion industry - a notable styling ornament or a choreographed quirk. This season’s came in the form of; Lego beards at Agi & Sam and light-footed musical collective and all-round merry-makers ‘The Turbans', at Oliver Spencer, who joined the finale in true conga fashion - the violinist backwards.
The industry is enjoying a rapid incline in popularity, partly due to the support it gets from ambassadors. Each season sees a new famous face crop up on the FROW, taking his place next to BFC Menswear Ambassador, Tinie Tempah, was footballer Rio Ferdinand, marking a spread in interest for the collections, once only home to models and musicians.
“Every single LC:M that we do, more and more people become aware of it,” says Tinie Tempah. “It gets more press, more international attention therefore the result is that more and more people want to get involved.”
Also propping up the Oliver Spencer FROW was: David Gandy, Oliver Cheshire, Jack Guinness and Vanessa White of The Saturdays. Dermot O'Leary, David Gandy and Tinie Tempah being the first to pledge allegiance, having stuck with the collections since June 2013.
London Collections: Men continues on Sunday with: J.W. Anderson, Moschino, Margaret Howell and Alexander McQueen.