We may be yet to cast off our winter tights but those summer occasions – most notably Royal Ascot, not to mention all of those weddings and christenings - will be upon us faster than you think. To avoid the annual blind panic while hunting for "formal daywear", we asked freelance stylist, fashion correspondent for Ascot TV and all-round mistress of the pretty occasion frock, Martha Ward, to talk us through some of her favourite looks for the season from Fenwick.
Behind the scenes at the Royal Ascot Style Guide launch at Fenwick Bond Street
To launch this year's Royal Ascot Style Guide, Ward presented an exclusive fashion show alongside milliner Piers Atkinson at our Fenwick Bond Street store.
Martha says: "Having interviewed so many race-goers, I realise women love the dressing up part of Ascot. It’s quite an old fashioned idea but they embrace the dress code and are excited about buying something new to wear, whether it’s a new frock or a hat. The Daily Mail include pictures of girls on their knees in mini skirts but I think it's very unkind as they are very few and far between and I have seen it all.
"I wanted the outfits I chose to be elegant and graceful, without looking too try-hard. Some pieces were at the high end of the spectrum and some were really affordable - but mostly they were smart day-to-day pieces that you could wear again and again."