No longer the preserve of creative hipster types and everyone’s granddad, a fully whiskered face has now gone mainstream. A beard is a style statement, rather than a mark of unkempt youth, especially now David Beckham is sporting full facial hair.
“Pampering is not just for women, men are looking after themselves and are searching out new and exclusive products rather than the usual mass market brands aimed at them and the beard is definitely a focus,” says Andrew Clymer, beauty buyer in Fenwick Newcastle. “They enjoy the luxury of it and are spending more on their beards than ever.”
There's no room for Yeti-like lengths though chaps - keep yours perfectly groomed with our pick of the essential kit.