Forget Cara Delevigne and Rosie Huntington-Whiteley, when it comes to being the face of a brand, there is a new breed of model that everyone wants - an ageless beauty. And its pin-up is 66-year-old Linda Rodin.
The list of lofty labels choosing to align themselves with her is growing - The Row, J Crew, Karen Walker, Coach and Matches have all celebrated her - while her skincare, hair and beauty line, Rodin Olio Lusso, has become a cult label (Estee Lauder beauty empire certainly think so as they have just acquired it).
As a stylist for the last 35 years she has worked with everyone from Madonna to Cindy Crawford, and has lived in the same apartment building in Chelsea, New York, with her silver poodle Winky, for just as long.
We caught up with her at home to discover what it means to be an ageless beauty and, more importantly, how we can all be one.