All images by Emanuele D'Angelo; make-up by Frey-ja Barker at Fenwick Bond Street; Hair by Stevie Warwicker at Gielly Green at Fenwick Bond Street. Gala wears: silk shirt, £210, Hugo Boss; culottes, £710, Tibi; flats, £195, LK Bennett available at select Fenwick stores.
Gala Gonzalez has many titles. Blogger, model, DJ and designer. The niece of Spanish designer Adolfo Dominguez, Spanish Vogue declared her its “It girl” of 2009. Every day, 22,000 people around the world log onto amlul.com to get a taste of her style. 300,000 watch “her shenanigans” (her words) on Instagram, she has 80,000 followers on Twitter and 113,000 likes on Facebook. Impressive figures. Nearly as impressive as the air miles she clocks up on a weekly basis. In the space of five days following our meeting, she will fly to Berlin, Madrid (for the launch of her new jewellery collection for Tous) and then on to New York.
Perhaps the most fitting title, however, would be fashion free spirit. Like the woman herself, Gonzalez's personal style never stays still - one day sees butter-soft Celine leather and tonal Park Avenue-style Equipment cashmere, the next a Woolrich jacket and AG skinny jeans in front of a Scottish loch. The common thread (aside from the signature hat, touch of bohemia, wide brown eyes and long brown hair) is the lightness and ease with which she approaches what she wears. It's fashion but not a million miles from what we all could see ourselves sporting.
“I think my role is not to tell people what to wear but show them how I wear it in a way that they can relate to, and maybe adjust later on into their style,” Gonzalez explains. “I try to put myself into my readers' shoes and engage with them."
Growing up in the beautiful city of Coruna in Northern Spain, her mother wanted her to move abroad and study. She enrolled at Central Saint Martins University of the Arts to study a BA in fashion design, and has described her first four months in England as the hardest of her life. She began to keep a photo-log of her style and experiences, developed it into Inside Amlul's Closet and then shortened it to Amlul. What began as her “hobby” soon saw her appearing in campaigns for Loewe, Louis Vuitton and Nina Ricci. Little surprise then, that on returning to Coruna, it suddenly seemed so small.
With the Seventies hitting fashion in a big way this spring, we invited Gonzalez to our Bond Street store to celebrate her style - and give us some tips on how to wear the season's hottest trend.