In 1945, when Madame Carmen de Tommaso launched her couture house she wanted it to appeal not just to the traditional older wealthier clientele but to women of all ages. The following year, when she unveiled her new signature fragrance, Ma Griffe, she flew a small plane over Paris, dropping thousands of mini scent bottles with tiny mint and white signature stripe parachutes - to maximise her reach.
Today Carven, now under the helm of Alexis Martial and Adrien Caillaudaud following the departure of creative director Guillaume Henry, is as refreshing, innovative and as pleasingly priced as it was in its couture heyday.
This season, pops of Sixties brights, mixed with snake-prints and a hint of the racing track look set to bring wardrobes alive - all finished with that essential Parisian insouciant cool. Here are our favourites from the collection.