eritage goes a long way in the world of menswear and this is something positively synonymous with Derbyshire based knitwear brand, John Smedley, who will be showcasing alongside names like Tom Ford and Burberry at London Collections: Men.
This spring, the British brand will be celebrating 100 years of producing a rainbow of magnificent-hued knits, with its much anticipated, 'A Century of Colour' collection. Using yarn spun at Lea Mills, the oldest mill in the world still in constant production, each piece is one-of-a-kind and undergoes a laborious production process, being hand-dyed and hung in a specific position, all in the UK, to ensure the quality the luxury label is famed for.
Jess McGuire-Dudley, head of marketing at John Smedley, says: "I think men are intrinsically nervous about colour as they, for the most part, do not want to draw attention to themselves. Over the last five years there has been a shift towards formal wear with the resurgence of Savile Row, but as this has continued there has been a natural introduction of more modern colour palettes in core pieces like knitwear. More and more men are looking to use one coloured knit to add a statement without looking like they've tried too hard. "