Yasmin Le Bon modelling the new autumn/winter 2015 Winser London collection
Kim Winser OBE, is one of the most successful women in British fashion retail. Aquascutum, Pringle of Scotland and Agent Provocateur were all transformed with Winser's touch, so when she launched her own label the fashion industry sat up. To celebrate the arrival of Winser London's pop-up at Fenwick Bond Street, Alyson Walsh, author of Style Forever based on her popular blog That’s Not My Age - talks to the 56-year-old about her life rules, Yasmin Le Bon and the secret to achieving ageless style.
Why did you choose Yasmin Le Bon to be the face of Winser London?
I love having Yasmin modelling for us, at 50; though some of our models are 20. To me, it’s about a style not an age. Having a mixture of different models of different ages is an important part of who the brand is. Yasmin is a real woman, stunning stylish and genuine. And she has always been true to herself. She looks great in the collection and gives us real feedback on the garments, which we like. Hearing Yasmin’s viewpoint is brilliant.
What do you put the brand's success down to?
We’ve found a lovely gap in the market for very wearable, stylish clothes. Not silly clothes, not fashion. This is proper investment dressing in every sense. Our customer loves to mix-and-match and add to their wardrobe every season and they love the quality they are getting for the price.