Celebrating 125 years at Fenwick of Bond Street

20160419 bond street 125 animated top LP banner
20160419 bond street 125 animated top LP banner

Fenwick of Bond Street first opened on 12th September 1891, and to mark our 125th birthday we're celebrating our millinery heritage. We've partnered with the biggest names in millinery from Philip Treacy and Stephen Jones to rising stars Emma Yeo and Harvy Santos to create 13 completely unique, one-of-a-kind hats.

We've also teamed up with artist of the moment Clym Evernden, to bring to life our history in his signature illustrated style. Be sure to stay tuned to find out what we’re doing in-store to celebrate.

Fenwick of Bond Street: Throughout the ages

“Most women will be glad to hear that Mr Fenwick’s success and enterprise have led him to take premises in New Bond Street, London” – The Gentlewoman, 1891.

On September 12th 1891 , JJ Fenwick opened the doors to Fenwick of Bond Street. Electricity had only just arrived on Bond Street the year before and the first week’s taking totaled £317.

Evening Standard advertorials, March 1917

Due to the store’s on-going success, new rooms open in 1917 offering a wider selection of women’s fashion. Throughout the Great War, larger volumes of women enter the workforce and shortages of materials mean knee-length skirts and a more natural waistline emerge due to practicality. 

Vogue advert, April 1920 and Evening Standard advert, 1920

Thanks to an economic boom and shift in behaviour towards women, such as applying makeup and drinking and smoking in public, fashion adapts to speak to a more financially independent woman.

“Clothes to delight the thoughtful woman” is a popular Fenwick strapline, with an emphasis on good service, elegant clothing and reasonable prices.

Newcastle Journal article, 1932

In 1932, noted sportswoman and fashion authority Lady Chaytor flies from London to Australia to lecture on British Fashion. Her flying outfit was designed and made by Fenwick.

Vogue article, 1941

Throughout World War II, the press cover how to stay fashionable in-spite of clothes rationing. A Vogue article from 1941 states, “Fenwick’s, loved by every girl who hasn’t all the money in the world... Your port of call in those happy days was always Fenwick’s. Just as it is now, when you and Fenwick’s (and Vogue) are moving with the times with true femininity.” 

Fenwick Bond Street, early 1950s

With wartime over, women are relieved of their uniforms and there is a buzz back on the streets of London. As seen here, long queues gather on the corner of Brook and Bond Street for the Fenwick Sale.

The new food hall in Bond Street, 1963 and Yves Saint Laurent with models, 1969: (image courtesy of Getty)

The swinging sixties explode onto the scene, bringing with it a liberated sense of style across fashion, introducing trousers for daywear and of course, the mini skirt.

In 1963 the store expands yet again, opening a new food hall, and Fenwick introduces a brand new logo. Yves Saint Laurent himself visits his new store opposite Fenwick to launch his Rive Gauche ready-to-wear collection.

‘Fenwick looks forward’ campaign, 1970s

Fenwick of Bond Street announced its extended opening hours to now being open all day Saturday – The Daily Telegraph said it was “about time too”. 

Fenwick Young Fashion, 1983.

In 1983, Princess Diana wears a dress by Benny Ong from Fenwick whilst on her visit to Ayres Rock with Prince Charles.

David Downton artwork,, 2004, 2009 + 2010.

In 2004, Fenwick of Bond Street begins its partnership with iconic fashion artist, David Downton. Throughout the years, David produces a range of stunning fashion and beauty advertising - from London Fashion Week activity to our exclusive Fenwick VIP events.