Beauty as absolute.
In creating his first fragrance, Azzedine Alaïa proceeded exactly the same way as in his previous projects. Once more, he adopted a rigorous, idiosyncratic behavior, grounded in undeniable confidence and major risk-taking.
Through his eau de parfum, Alaïa Paris, Azzedine Alaïa imposes Beauty as absolute once more. Resolutely modern, the olfactory pyramid of his eau de parfum finally defines itself as an impression of freshness:
A fresh impression: airy notes and pink pepper
A floral impression: freesia and peony
A bare-skin impression: animal notes and musk
Even the bottle itself is a work of art, conceived by designer Martin Szekely who wished it to become “a fetish object dedicated to women.” Szekely created a body of heavy and precious translucent black glass that he adorned, front and back, with the famously emblematic Alaïa laser-cut pattern, which first appeared on the leather corset in the 1990s. The cap? In contrast to the bottle, as if to enhance it, it is an homage to Alaïa’s craftsmanship – a spool of golden thread which seems to takes its flight, made of zamak and pink gold. The packaging? Delicately framed with black, it carries the Alaïa nude – an intense pinky beige that evokes the skin – one of the creator’s fetish colors.
Discover the debut Alaïa fragrance, available in our ground floor Beauty Hall now.