In the early Spring of 1799, James Atkinson, an enterprising young gentleman from the wilds of Cumberland, set forth by carriage for the glorious City of London.
In his suit pocket were recipes for fine scents and toiletries of his own devising. Next to him sat a sizeable quantity of rose-scented bear grease balm. Nest to the balm sat a growly bear. Atkinsons became such a sensation with the royal ranks that when King George IV caught a whiff of it at Buckingham in 1826, he proclaimed Atkinsons the Official Perfumer to the Royal Count of England on the spot. Drawing on 200 years of English eccentricity, style and impeccable manners, Atkinsons, and its bear, are reborn into the 21st Century.