To mark 25 years of Bobbi Brown Cosmetics, the brand is celebrating Bobbi’s original mantra: Be Who You Are with a new campaign that embraces the brand’s past, present and future.
Anchored in self-confidence, this new campaign pays tribute to the brand’s empowering philosophy from the beginning— that with the right makeup, tools and knowledge, a woman can look like herself only prettier and more confident.
Be Who You Are honours over 40 women—models, teachers, athletes, writers, activists and mothers, ranging in ethnicity and age, from 13 to 83. The scope of the campaign—four days of shooting, behind the scenes photos, videos and interviews with each of the women and more than 500 gorgeous before and afters—speaks to the breadth of the brand. Bobbi personally cast each woman and celebrates their personalities and their style–natural, radiant, strong, classic, authentic, bold. Women of all ages can easily find themselves in this campaign and can explore different looks that relate to them personally.
The brand started with an edited collection of 10 lipsticks in 1991. From Salmon to Beige to Brown, the flattering shades stood out from the bright, garish lipsticks that were the trend of the 80’s and the response was incredible. With every product launch thereafter, it has been Bobbi’s mission to deliver a range of makeup colours and products that works for all skin tones, as well as meets the needs of women around the world. The concept that makeup could celebrate individuality regardless of passing trends was disruptive 25 years ago. Today, it is a part of a global empowerment movement that Bobbi is proud to have helped pioneer—the secret to beauty is simple: Be who you are.