Brand Focus: The 7 Virtues

Beauty that gives back.

Founded by Canadian entrepreneur Barb Stegmann, The 7 Virtues is a fragrance brand like no other.

Dubbed 'peacemaker perfumes', The 7 Virtues creates jobs in rural communities, helping workers in war-torn regions to earn a living by growing, harvesting and producing the essential fruit and flower oils that go into the collection's fragrances.

Farmers are paid to produce orange blossom for the Afghanistan Orance Blossom scent, as wel as rose essential oil for Noble Rose of Afghanistan - this way they earn an honest and stable living.

What comes as a result of this work are beautiful and exotic eau de parfums that are as sustainable as they are fragrant.

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