To celebrate the launch of Fenwick Bracknell, we have created a new fragrance, Fenwick Quiescent, which promises a calming shopping experience.
The limited-edition fragrance has been developed using the principles of aromachology - the study of how smell affects human behaviour - to create a scent which not only smells good, but also features ingredients scientifically established to alleviate stress and act as a mood-enhancer.
The launch comes as our recent research* revealed nearly half of British consumers admit they have made unconsidered purchases, and nearly a quarter admit they have done so because they were on a rushed lunchbreak shopping spree.
Fenwick Quiescent is a sophisticated fusion of sandalwood, cedarwood and mandarin, with notes of vanilla and jasmine, which when combined, not only trigger your olfactory system, but also have a positive effect on your nervous system.
Through careful and meticulous development, the limited-edition fragrance is designed to de-stress anxious shoppers and help them feel relaxed when browsing the shops.
Quite literally retail therapy bottled, this product can be easily incorporated into your daily beauty regime.