Modelled by Role Models

Panache believes that every woman should have someone to look-up to, to encourage them to achieve their goals - Or even inspire them just to have a goal.

With the help of the public and a panel of experts, Panache have discovered six extraordinary women to front their ‘modelled by role models’ campaign for 2016. The aim of the campaign is to champion extraordinary women and give them the platform they deserve to share their inspiring stories. The campaign aims to showcase strong, fearless women who carve their own path and change the course of history.

As part of the campaign, we are profiling Anja Loven, a Danish Aid worker who left her job in retail in 2011 to spend three months as a relief worker in Africa.

Visit us today to discover the beauty of a correctly fitted Panache bra and pick up a free compact mirror with every Panache lingerie purchase (while stocks last).

Clara Full Cup Bra, available at Fenwick Colchester in Charcoal Black - £32.

Anja wears a Porcelain Elan bra T-shirt bra - £34.

What’s Happening

Nespresso Voucher

Up to £60 Club Rewards


Clarins Hydra-Essentiel

Launching 5 March

Selected Stores

Mon Guerlain

Launching 1 March

Canterbury Colchester Newcastle Tunbridge Wells York

 Essex Cricketer Aaron Beard

New Menswear Ambassador


View more events