NEW Aden + Anais

We are excited to become apart of the aden + anais family. Visit our Nursery department in our Children's World to be the first to see this beautiful collection of muslin cloths, swaddle blankets & musy mates loveys, just to name a few.

From the beautiful prints to the ethics behind each product made, this is a brand that every mother will love right from that first touch.

The Aden + Anais story
"We believing in muslin. From the breathability and natural give to the softness and durability, aden + anais aim to bring global awareness of cotton muslin and all of its benefits. The overwhelming response to the signature muslin products from parents, nurses, paediatricians, industry experts, lactation consultants, and even celebrities has been incredible."

What is swaddling?
Swaddling is one of the most gentle, effective and beneficial practices for parents and their children. It is said to be familiar to babies, as it recreates the secure and cozy feeling of the womb. It has also been said that swaddling babies prevents spontaneous movements called the moro or startle reflex from waking them*— which allows for a much more peaceful night’s sleep. Every baby is different, but the comfort and security babies feel when swaddled is universal. The beauty of swaddling is in its simplicity. For first timers, it just takes a little time and patience to become comfortable with the technique. When it comes to swaddling, there is no right or wrong way, simply establish a bedtime routine that works for you and baby, and you're all set!

Click here to find out more on how to swaddle and become an expert like aden + anais in no time.

What is muslin?
Muslin refers to a finely-woven breathable fabric. It is believed to have originated in Bangladesh during the Middle Ages.* One of the purest, simplest, most gentle and, in our opinion, most perfect fabrics in the world, at aden + anais they are big believers in muslin’s long legacy of bringing caregivers and babies together.

What makes muslin so magical, you ask? First and foremost, its breathability. The open weave and lightweight fabric of muslin allows for airflow, reducing the risk of overheating. This quality helps keep your baby comfortable and safe, resulting in your peace of mind.

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