Hyperfree is the answer to a new way of life based on wellness and fitness, where being cool goes hand in hand with being comfortable. With hyperfree, replay means not only to dress people but to enhance their movements.
In a world where indigo has become relevant in the athletic world, the values denim carries in its dna become the way to make your motion as free as your body.
The increasing closeness between athletic and leisure-wear requires more and more comfort in clothing.
This is why hyperfree is ultra-light, made of natural fibers which make it the smoothest denim in the world with an amazing inner and outer feeling.
Hyperfree is also 100% elastic with a +35% improved freedom of motion compared to the best previous products in the class.
Replay Hyperfree denim is now available in Menswear on 2.