Spring Summer 15 is the time to celebrate colourful outings with friends and family and all things bright and brilliantly British. Joules have designed yet another collection of beautiful, bold styles with the brands signature topping the list. True to form, customers can expect to find hidden trims and details that continue to set Joules apart from the crowd.
Neon and fluros are top of the list this season, used not only for trims as highlights but within prints and on solids for a bright injection of colour, perfect for Spring/Summer. Key shapes include embellished shift dresses, notch neck blouses, printed and embroidered shell tops and light-weight blazers that will not go unnoticed.
For fabrics it’s all about texture – light-weight jersey, broderie anglaise, technical waterproof cottons and summer-weight chambrays .
As we step into spring, it is all about embracing the simple life and living life to the full in the great outdoors, combined with edgy trending sport and techno fabrics and styles.