ULTRA SUN - Sun awareness focus

Join the Ultra Sun Experts in store from 10.00am on 8th March for a free face scanning and sun care advice.

See Managing Director of Ultra Sun, Abi Cleeve's top10 sun tips:

1. How and when you apply sun protection matters

Always apply sun protection to cool, clean, dry skin in the shade (ideally indoors) 15-30 minutes before you or your children go into the sun. It’s important that this step is followed regardless of what sun cream brand you choose as if applied in direct sunlight, sun cream can evaporate before it has even had a chance to bond with the skin and therefore becomes less effective. Apply liberally to all exposed, or potentially exposed, parts of the body.

2. Understand shade

To avoid the peak potency of the sun, take shade breaks between 11-3pm. Over 90% of UV can penetrate light cloud cover, and this remains a common mistake and reason for sunburn – both in the UK and abroad. Shade given by trees and parasols only gives protection from around 70% of UV rays. Out of the shade, remember a simple shadow rule: The shorter your own shadow, the higher the sun and the greater the risk.

3. Make sun protection part of the daily routine at home and away

Cleanse, tone Ultrasun! Add it to the morning ritual before applying make up or the kids are going to school or out to play. Sensitivity to UV damage increases as you get hot and sweaty making sunburn more likely. Sun safe habits should begin from birth.

4. Remember the 3s rule

Sunhat, shirt and sun cream Always wear brimmed hats or a cap with a cloth flap that covers the back of the neck to protect the scalp from burning. Use skin protection products with an SPF20 or above, preferably free from emulsifiers, preservatives and perfume as these are the main causes of allergic responses.

5. Eyewear

Playing outdoors is vital to a child’s physical health but children’s eyes can be more sensitive to UV light than those of adults, so they need protection. Invest in a good pair of sunglasses for your child with 100% UV filtration; toy sunglasses may provide no protection at all.

6. Know your labels

Please do check that your product has an adequate SPF and strong UVA protection. UVA rays penetrate deeply, right down to the subcutaneous layers of the skin and do long term damage. Look for the new UVA in a circle sign on the bottle or better still check with the manufacturer the % of UVA protection in your product. The EU standard is 33% of the SPF rating but products from Ultrasun all have a UVA of over 90%.

7. Pick the right SPF factor

Skin that is not used to the sun is less able to protect itself. Under the influence of UV rays, the skin begins to thicken and starts producing melanin. These processes take 10-20 days to take place, so use extra protection while your skin is adjusting to the sun. Know your sun account and that there is a difference between an SPF of 50 or 50+. An SPF 50 is tested to be exactly that but a 50+ must achieve at least an SPF 58 to get that all important "+" sign.

8. Rehydrate your skin after sun exposure

After sunbathing, the skin needs a regeneration time of at least 12-14 hours. During this time, some of the damage to cells will be repaired, so ensure you use a good quality aftersun product that will help to accelerate this process by ensuring the skin is rehydrated

9. Beware of the reflection factor

Different surfaces reflect the sun’s rays and intensify their effects: water, concrete, sand, snow etc. can intensify the radiation by up to 80%.

10. Remember to drink plenty of water!

This will ensure that your skin (and body) stays hydrated throughout the day.

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