Introducing W ATE R

Photo by Jonathan Paciullo
Photo by Jonathan Paciullo

Styled together or worn alone, each piece from W ATE  R is inspired, statement making, progressive and sensible.

W ATE  R defies conventions while upholding unparalleled comfort and fine craftsmanship.

Established in 2016 by Edwin and Zion Lora in Los Angeles, W ATE  R is inspired by California’s innately laid-back spirit and rebellious nature, the label reflects a new way to dress casual, where normcore meets style’s edge.

The brand’s fabric is handpicked from expert American, Japanese and Italian artisans, then cut and cooked in-house to insure supreme craftsmanship. This unique method creates fabric with the softest touch. With no boundaries or conventions, preferred age or gender, W ATE R flows easily for all people and all seasons.

W ATE  R is coming soon, exclusively to Fenwick of Bond Street.

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