MAC is one of the most loved and lauded beauty brands around today. Here, we take a look at MAC's innovative approach to make-up and the way we use it, their incredible colours and coverage, and the hero products that have stood the test of time.
We all know the frustration of not finding that perfectly-matched foundation shade or when our eyeshadow palette just doesn’t have the right colour for our outfit. It makes you feel like throwing your hands up in the air and forgetting your plans. Well, that was the starting point for MAC founders Frank Toskan and Frank Angelo back in 1984.
Toskan, a photographer and make-up artist, was growing increasingly disheartened with the make-up of the time, which never turned out in his images the way he wanted it to look (we’ve all been there, haven’t we?). He wanted a broader spectrum of colours, higher quality ingredients and professional-quality finishes. So, instead of throwing his hands up in the air in frustration, he teamed up with Angelo and the pair got down to work to create what is now one of the most celebrated and award-winning beauty brands in the world.
[MAC](https://www.fenwick.co.uk/brands/mac), an anacronym for Make-up Art Cosmetics, started out as one of those industry-insider secrets, used by make-up artists on models for shoots. But then the models wanted to share the amazing make-up with their friends and soon, as with all cult products, everyone wanted it. From a few shelves in a Toronto department store, MAC is now sold worldwide, helped along the way by unsolicited celebrity endorsements from the like of Princess Diana, Linda Evangelista, Madonna, Naomi Campbell and Cher.
But the key to MAC’s success isn’t just about the celebrities and make-up artists who have been singing its praises for over 30 years. It’s down to their innovative approach to products and the way that they can be used, how they deliver incredible colours and coverage, and how their hero products have stood the test of time. Over the years, MAC has set the bar for make-up, and truly transformed the industry, the products and our experience of them.
Here, we look at some of MAC’s most revolutionary and best-loved products, [now available online](https://www.fenwick.co.uk/brands/mac).