Newcastle's Christmas Window 2018 Unveiled: We're Walking in the Air
3rd November 2018
by Grace Gargini
Cherished children's character, The Snowman, has landed in the North East with a magical animated window display at Fenwick Newcastle. As snow fell from the rooftop for the big reveal, thousands gathered to see the much-loved story come to life.
With snow falling magically from the rooftop and festive music in the air, we proudly launched this year's highly-anticipated [Fenwick Newcastle](https://www.fenwick.co.uk/store/?StoreID=newcastle) Christmas window display, _We're Walking in the Air_. Thousands of hearts melted as huge crowds gathered outside the store last night for the big reveal, and many more joined in the celebrations on social media as we streamed the event live.
Inspired by the beloved children’s picture book by renowned author and illustrator, Raymond Briggs, this year's animated window display was created with Penguin Ventures, part of Penguin Random House, to celebreate 40 years since the story was published. It tells the story of a young boy, James, who wakes at midnight to find the snowman he built that day has magically come alive.
Their instant friendship takes them on a journey, first on motorcycle and then by flight together to the North Pole for a snowman party and to meet Father Christmas and his reindeer. As they soar above in the sky, music plays out in the form of a familiar, endearing tune. The final window scene depicts the touching moment when James realises the next morning that all is left of his adventure with The Snowman is the scarf he is wearing, given to him by Father Christmas, affirming that it was not just a dream.
When asked about this year's theme, Carl Milton, Store Director at Fenwick Newcastle, said “we are thrilled to unveil our magical 2018 window display on this milestone anniversary for The Snowman. Both the book and popular animated film evoke a sense of nostalgia among generations and have become a firm family favourite at this time of year."
"It's been a delight to work with Fenwick once again on their stunning Newcastle window for 2018" explained Thomas Merrington, Creative Director at Penguin Ventures. "This Christmas is promising to be a very special anniversary year for Raymond Brigg’s much-loved creation and the design team behind this stunning window have done an extraordinary job.”
#### The Snowman Exclusive Collection
As part of our Snowman collaboration, we've launched a number of special limited-edition anniversary products available to buy in-store and online, such as a [Snowman 40 Year Anniversary Bauble](https://www.fenwick.co.uk/christmas-gifts/snowman-40-year-anniversary-bauble/2530007590559.html), [Snowman Mug](https://www.fenwick.co.uk/christmas-gifts/snowman-mug/2530007458286.html), and an adorable [Snowman Soft Toy](https://www.fenwick.co.uk/christmas-gifts/snowman-soft-plush-by-steiff/2530007594427.html).
The Snowman products are available at [Fenwick stores](https://www.fenwick.co.uk/store-locator/), and [online here](https://www.fenwick.co.uk/christmas-gifts?prefn1=brand&prefv1=Fenwick%7CSteiff#sc=0).
#### Take a look at all of the action from the launch event...
Share your thoughts on this year's _We're Walking in the Air_ theme along with your favourite festive snaps using the hashtag #ChristmasAtFenwick