The ghd platinum+ is ghd's smart styler with ground-breaking ultra-zone technology; so intelligent it predicts your hair needs and constantly adapts to ensure the optimum styling temperature at all times. Get ultimate results and hair that is 70% stronger!* Featuring ultra-zone with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 20% more shine** and 2x more colour protection. Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you. Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule. It's time to rule the hair world with the ghd platinum+ white hair straightener. *reduced breakage and 2 x less colour fade vs a styler working at 230° **vs naturally dried hair.