90% naturally derived multi-benefit blow-dry primer cuts blow dry time, leaving hair perfectly primed for styling: Naturally derived* lactic acid from sugar beets helps smooth and seals the cuticle allowing for enhanced fiber separation, increasing air flow around the fibers to help decrease dry time. A blend with coconut-derived conditioner reduces breakage from blow drying by 93%. A blend with corn-derived humectant moisturizes hair to help protect against thermal damage from blow dryer heat. *From plants, non-petroleum minerals or water. Based on a repeat grooming study with a blow dryer versus non-conditioning shampoo alone.