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Extreme Volume: This new mascara provides extreme volume, from root to tip. The eyelashes look amplified fom corner to corner. Create colume in a few easy strokes. Extreme Hold: The new formula lasts for up to 24 hours. Extreme Intensity: The Noir Extrême shade offers an unprecedented intense black pigment. Lancôme unveils its new application technique that effortlessly creates perfectly open, full and long lashes. The Swan-NeckTM wand and high-precision brush can grab lashes close to the roots to beautifully fan them out, corner to corner.