120% Lino

120% Lino is an Italian fashion and homeware brand that specialises in beautiful linen. In the 1980’s the label was born from the passion of its founder, Alberto Peretto, for premium quality natural fabrics. High-quality materials, innovation, selectivity, and precious fibres are the basis of the brand. 120% Lino revisits concepts of womenswear, menswear, childrenswear, sleepwear and home textiles, reconsidered in an “understated luxury and casual chic” aesthetic.