Acqua di Parma

The history of Acqua di Parma dates back to 1916, when a small artisanal laboratory in Parma utilised natural ingredients to give life to a uniquely fresh, elegant and refined fragrance. The popularity of Acqua di Parma grew and, with the introduction of the iconic art deco bottle in 1930, Hollywood film stars began to lust over the irresistible offering. Having celebrated its centenary in 2016, the luxurious label continues to innovate with timeless new fragrances, colognes, candles, skincare, travel sprays and leather accessories. To this day, Acqua di Parma stands for the very essence of Italian elegance and style, drawing inspiration from the culture and vitality of Parma. 

Beauty Week Activities

Saturday 21 - Sunday 29 April