When the world-renowned Balmain army isn't storming the Parisian catwalks, you'll find them spritzing on their favourite Balmain fragrance. Founded from a humble drapery by Pierre Balmain in 1946, the label has grown fearlessly over the years. Early on, Pierre Balmain realised fragrance was the natural accessory to haute couture. With the first fragrance being launched in the 1940s, the perfumes and colognes have been carefully developed since their early days. From 1947’s Vent Vert (‘Spring captured in a fragrance’) and the unabashedly floral Ivoire, Balmain's fragrances for men and women are both timeless and modern.