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Bjorn Borg

Björn Borg is the eponymous underwear and sportswear brand founded by the former professional tennis player. Founded in the late 80s, Björn Borg’s role as a celebrity sportsman compelled him to create a high performance clothing line with innovative fabrics and unparalleled style. Initially focusing on underwear, the brand now includes a full range of men’s and women’s sportswear, trainers and accessories that encompass Björn Borg’s sleek design, playful patterns and functional materials.

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