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DL1961 is a premium and sustainable denim brand from New York City. Founded in 2008, DL1961 aims to create the perfect fitting jeans for men, women and children by mixing its denim with patented XFIT Lycra, which helps to retain the shape and fit of the jeans. Top fits include Florence, Emma, Avery and Hunter. DL1961 uses responsibly-sourced raw materials and its supply chain is optimised to save a significant amount of water, energy and dye so these jeans and jackets are as good for the environment as they are for your style credentials.

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