Duplo’s story started in a small workshop in 1932 in Billund, Denmark, when it was created by LEGO founder Ole Kirk Christiansen. It is the goal of LEGO DUPLO to imagine a new kind of play for your children, during growth and development from early ages. The brand collaborates with child development experts, educators, and parents to ensure all products deliver value, safety and an outlet for creative thinking for your little ones.