Eberjey was born in 1996 when co-founders Ali Mejia and Mariela Rovito, then colleagues at an advertising agency, set out to create pretty underthings that flattered real bodies and felt good too. The Boy Short became a must-have item; then came thongs, bralets, camis, pyjamas and loungewear as women fell in love with Eberjey's girly-sexy-comfy style.

Available at: Bond Street