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When award-winning entrepreneur Marcia Kilgore launched FitFlop in 2007, she wanted to create biomechanically-engineered sandals that were as comfortable as they were fashionable. Now her ergonomic shoes are hailed as one of the most comfortable footwear brands in the world. FitFlop has since developed its collections to include trainers, skates and loafers, all with the same biomechanic principles that combine support, style and innovation.