Since its creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim firsts, like the introduction of luxury denim for the streets. The brand fuses high-level craftsmanship with street level edge to create a new denim sector. G-Star has pioneered the positioning of raw, untreated denim as a wearable and desirable material. Today’s denim washes represent a full life textile story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.

Available at: Bracknell, Brent Cross, Kingston