Ten years ago, the individual, understated luxury that designer Jane Lewis so craved to wear was nowhere to be found. And so, she created Goat, so called because a few of her initial pieces were made from cashmere. It soon became established as the go-to label for effortless chic. While the horn-buttoned cashmere cardigan became a Goat signature, the luxury woven pieces that now adorn everyone from Sienna Miller to Gwyneth Paltrow have become equally synonymous with the brand.