Herschel Supply Co's backpacks and bags are rooted in vintage mountaineering, heritage and world travel. The brand, founded in 2009 by brothers Jamie and Lyndon Cormack, was inspired by the small Canadian town of Herschel where three generations of the family grew up. Committed to quality, innovation and modern design, Herschel designs versatile products for outdoor life in even the most extreme weather conditions. Channel North American culture with hats, backpacks, tote bags, holdalls, wallets and card holders designed by the Vancouver-based brand 's bag and accessories collections including Classic, Studio and Kids.