Denim is a key staple in most women’s wardrobes however, it's also one of the harshest items of clothing for the environment - until now. Iden is a British denim brand, exclusive to Fenwick of Bond Street, that provides on-trend styles whilst caring for the environment.

Iden believe that great fitting jeans in premium denim fabrics need not cost the earth. Using fabrics with an emphasis on natural, organic and recycled materials, they've created an ethically-sourced collection for the denim savvy, striking a balance that is as kind to your wallet as it is to the environment.

Available at: Bond Street