Danish family-owned toy company LEGO is best known for creating the universally loved interlocking plastic building bricks. The LEGO Group has been emphasising the importance of high quality since 1932, when founder Ole Kirk Kristiansen began by making wooden toys. The plastic toys are still tested to the same rigorous standards to ensure your child’s safety at play. Every LEGO product is designed to enrich your little one’s life and let their imagination run wild, whether it’s a LEGO Classic Creativity Box or a kit with a theme, like Batman, Star Wars or Disney.