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Levi’s is possibly the most famous denim brand in the world. Founded in 1853 in San Francisco by Levi Strauss, the brand’s range of jeans with their patented copper rivets were immediately popular amongst the working people of western United States, with the first pair of 501s debuting in the 1890s. Today, Levi’s epitomises effortless Americana style and off-duty dressing with its collections of menswear, womenswear and childrenswear which includes jeans, tops, sweaters, jackets, shoes and accessories.

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